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Mission Statement

Our mission is to always provide outstanding marketing service, consistently achieve positive marketing results, build and maintain an impeccable reputation, focus on the client’s customers and aggressively pursue new methods of advertising.

Creative Services

The creative process begins with a thorough understanding of your market conditions and competitors in order to identify what makes your brand or property unique and communicate that specialty to the potential customers most likely to respond. We develop a brand that makes your brand instantly recognizable and messaging that resonates with your target audience across the media spectrum.

Media

Successful media campaigns are a combination of strategic planning, aggressive negotiation and an integrated media mix. We use a number of media planning tools including Claritas PRIZM NE, MRI, Arbitron, ComScore, Strata, Rentrak and Nielsen to properly align the right media preference to the right audience.

Our media department brings over 30 years of experience to media planning and buying on both local and national levels.

PR

Our public relations team can help your product or business get media exposure. We are always searching for opportunities to promote our clients through traditional media (tv, radio, newspapers and magazines) and non-traditional media (blogs, social media). We have experience staging news conferences, launches and other events that attract media attention.

Scorpio

SCORPIO enables clients to aggregate multiple databases, promotional, social media and other touchpoints into one system. The combined data is analyzed and passed through SCORPIO’s predictive and valuation models that empower clients to better-align reinvestment rates, media strategy, offer packages and performance expectations for greater value.

Brookshire Grocery
Company

A Full-Service Grocer

Brookshire Grocery Company is a full-service grocer that operates under 4 different brand grocery stores consisting of Brookshire’s, Fresh, Super 1 Foods and Spring Market. As BGC’s agency of record, RP Agency handles all marketing efforts for all brands.
Brookshire's Celebrate Cooking Magazine

Brookshire's Celebrate Cooking Magazine

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see red and save billboard - Brookshire's
casino gaming collateral

Affinity
   Gaming

Casino Gaming Operations

From database management to analytics, media buying to creative needs RP provides Affinity Gaming with a wide range of marketing and advertising needs, keeping each property’s goals of highest priority. Affinity Gaming is located in Las Vegas, Nevada with eleven properties throughout the United States; five in Nevada, three in Colorado, two in Missouri and one in Iowa.

Icee Juice Machine

Corporate Branding

Icee
Company

The ICEE Company has been serving up America’s favorite Frozen Beverage for 50 years! As ICEE’s corporate branding partner, RP Agency gets to have a ton of fun with this iconic brand. Services provided include the development of new brand identities, product photography and videography production, and designing point-of-sale materials.

Icee Juice Machine
Icee Company Logo