Romph ▪ Pou Agency | Communication Strategy

Client:

Collom & Carney Clinic

Project Points:

Outdoor (Design & Placement)

Website (Updates)

PR News Videos

TV Commercials

Print Ads

Event Planning/Implementation

Social Media/Reputation Management

Rack Cards/Flyers

COMMUNICATION STRATEGY

Collom & Carney Clinic, started as a small group practice in Texarkana 70 years ago, and has since grown into one of the largest and most important multi-facility, medical-service complexes in the East Texas area. With this growth it became essential to develop a strategic communication plan to ensure that the entire community was aware that almost every medical specialty offered in the Ark-La-Tex is available at the Collom & Carney Clinic.

Romph & Pou Agency developed a plan to enhance their brand through a consistent educational communication strategy. This is accomplished by utilizing branded social media accounts,  online reputation-management protocols, broadcast and online commercials/short videos showcasing physicians and their service lines, an integrated comprehensive digital strategy, and strategically located billboards.