Romph ▪ Pou Agency | See Red & Save Campaign

 

 

 

Client:

Brookshire Grocery Company

Project Points:

Branding

Campaign

Print

Outdoor

3D Animation

See Red & Save Campaign

With competitive pressures driving a brand message focus on pricing, Brookshire’s turned to R&P to create a campaign that would communicate that prices across every store were being lowered and that those prices were staying low, while also reassuring customers that they would still enjoy the same quality, freshness and customer service. R&P delivered an exciting campaign that effectively delivered that message across television, radio, digital, print and in-store through eye-catching graphics, textures and bold use of the color red.