Cardiology Clinic Case Study

In 2018, Romph Pou Agency helped a cardiology practice grow their patient base by marketing state-of-the-art procedures to existing and potential patients. Romph Pou created this program through SCORPIO® Health, the agency’s proprietary data-modeling and analysis service. Using SCORPIO® Health, our analysts were able to evaluate the customer database and identify targeting criteria, such as risk factors, age and other demographics. RP Agency then developed a targeted list of current and potential patients to market via direct mail.

Results

Below results from the 90-day SCORPIO Health campaign that RP Agency implemented for the cardiology clinic.

 

Direct Mail

  • 4,299 total mailers sent

  • 33.22% of current patients who received the

    direct mail piece made an appointment

  • 0.26% of potential patients who received the

    direct mail piece made an appointment

  • 787 appointments scheduled

  • 782 current patient appointments

  • 5 new patients acquired

33.22%

of current patients who
received the direct
mail piece made an
appointment

 

0.26%

of potential patients
who received the direct
mail piece made an
appointment

18.31%

Total Response

Website Traffic

• February website traffic increased by over 4,000 visits

from January.

• Compared to December 2017, February website traffic

tripled.

• March and April web traffic continued to stay above

8,000 visits per month.

 

Digital

  • Search campaign performed 289.30% above click-through rate benchmark

  • Display campaign performed 310% above click-through rate benchmark

  • 210 tracked mobile click-to-calls

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