Cardiology Clinic Case Study
In 2018, Romph Pou Agency helped a cardiology practice grow their patient base by marketing state-of-the-art procedures to existing and potential patients. Romph Pou created this program through SCORPIO® Health, the agency’s proprietary data-modeling and analysis service. Using SCORPIO® Health, our analysts were able to evaluate the customer database and identify targeting criteria, such as risk factors, age and other demographics. RP Agency then developed a targeted list of current and potential patients to market via direct mail.
Results
Below results from the 90-day SCORPIO Health campaign that RP Agency implemented for the cardiology clinic.
Direct Mail
-
4,299 total mailers sent
-
33.22% of current patients who received the
direct mail piece made an appointment
-
0.26% of potential patients who received the
direct mail piece made an appointment
-
787 appointments scheduled
-
782 current patient appointments
-
5 new patients acquired

33.22%
of current patients who
received the direct
mail piece made an
appointment
0.26%
of potential patients
who received the direct
mail piece made an
appointment
18.31%
Total Response
Website Traffic
• February website traffic increased by over 4,000 visits
from January.
• Compared to December 2017, February website traffic
tripled.
• March and April web traffic continued to stay above
8,000 visits per month.

Digital
-
Search campaign performed 289.30% above click-through rate benchmark
-
Display campaign performed 310% above click-through rate benchmark
-
210 tracked mobile click-to-calls

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