Romph Pou Agency Wins Six National Telly Awards
Romph Pou Agency was honored with six national Telly Awards in recognition of their creative work on a video commercial produced for their client, Royal Purple®. This achievement included awards of excellence in Branding, Writing and Art Direction. The Telly Awards, an annual event, serves as a platform to highlight and celebrate outstanding creations in television and video production across various screens.
The journey of developing the video commercial proved both fulfilling and challenging. Romph Pou Agency’s objective was to effectively narrate the story of Royal Purple’s pivotal advantages encompassing unmatched performance and comprehensive engine protection. At the same time, the agency faced the crucial task of conveying the extensive range of product lines and applications.
This endeavor led to a captivating cross-country expedition. The agency team captured a multitude of scenes that powerfully conveyed how the Royal Purple® brand emerges as the ultimate synthetic lubricant solution, no matter the driving context. From the breathtaking Pacific Coast Highway to the iconic New York Harbor and from the serene farmlands of the Appalachian Mountains to numerous other picturesque settings, the dedicated production team adeptly illustrated a mere glimpse of the numerous applications where the Royal Purple® brand excels.