Romph ▪ Pou Agency | Capabilities 2

Capabilities

A FULL-SERVICE MARKETING AGENCY

Our clients work in fast-paced industries, requiring quick turnarounds that don’t compromise on quality or results. R&P has developed a process-driven structure that allows all of our key departments to function seamlessly to ensure each and every client’s needs are met.

STRATEGY & GROWTH MARKETING

Romph & Pou delivers powerful marketing strategies to grow your brand and market share. Our data-driven approach provides strategies that build awareness, generate volume and fuel growth for our clients by using sophisticated database capabilities and precision-targeted marketing techniques.

SCORPIO/DATA SERVICES

Data is where our marketing and creative strategy begins. In addition to third-party data sources, our team utilizes R&P’s proprietary database-modeling software to deliver targeted campaigns derived from individual customer data. SCORPIO™ enables aggregation of individual customer data, social media and other key touchpoints into one system. The combined data is analyzed and passed through SCORPIO’s predictive and valuation models, which allows better alignment of reinvestment rates, media strategy, offers and performance expectations for greater value.

CREATIVE SERVICES

We develop brands that are instantly recognizable and messaging that resonates with your target audience across the media spectrum. R&P provides the full gamut of creative services in-house, allowing us to deliver fast and effective creative. We understand that to respond to opportunities in your market, we often need to turn on a dime. Our streamlined production process is designed to get you the creative you need when you need it to stay ahead of the game and keep your edge.

DIGITAL & SOCIAL MEDIA

The digital world is vast, and knowing where and when to reach your target audience online is key to the success of today’s brands. Our digital department develops comprehensive digital strategies that manage your online presence and deliver your messages to potential customers at the right place and time to maximize your ROI. We have the experience and partners to deliver a wide range of services from SEO and web content to strategic paid advertising campaigns, social audience-engagement and reputation management.

EMAIL MARKETING

One of the biggest misconceptions of email marketing is that its relatively low cost means mass deployment is acceptable, but the long-term negative impact of opt-outs makes mass distribution irresponsible. The email capabilities of our SCORPIO™ proprietary software provides superior targeting to lower overall cost and improve email retention by reducing opt-outs caused by irrelevant messaging. Plus, our cutting-edge email delivery system is whitelisted with all major email providers to minimize SPAM blocking and provide the most current optimization and personalization techniques to drastically improve open rates and conversions.

MEDIA PLANNING & BUYING

Successful media campaigns are a combination of strategic planning, aggressive negotiation and an integrated media mix. We use a number of media planning tools, including Claritas PRIZM® NE, MRI, Nielson® Audio, ComScore®, Strata, Rentrak® and Nielsen® to properly align the right media preference to the right audience. Our media department brings over 40 years of combined experience to media planning and buying on both local and national levels.

PUBLIC RELATIONS

A sound Public Relations strategy is one of the most vital components of an integrated communications plan. Our PR department understands that the news media can be a great partner in delivering your message and implementing complete community engagement strategies. Our team can handle everything from news conferences to crisis communications, internal and community engagement strategies, and events.

We even develop custom news networks and coordinate Facebook Live events to put the most brand-centric stories in front of the right audience. Romph & Pou Agency also has contacts with influencer networks to gain coverage in national and regional publications.

Photography & Video Production

Romph & Pou Agency has the capability to provide a wide range of broadcast production and photography. With our in-house production capabilities, we’ve produced 30-second spots with budgets over $100K, but our defining difference is our ability to produce low-budget spots that don’t compromise on quality. From small to big projects, we create compelling television and capture engaging photographs while staying within budget. Our ability to provide low-cost solutions enables our clients to keep their message fresh and relevant.