Romph ▪ Pou Agency | Capabilities Alt.

How Fast is Your Agency?

Romph & Pou is a full service agency that has developed a process-driven structure allowing our key departments to function seamlessly, making it possible for us to meet the scale and speed that our clients need.

STRATEGY & GROWTH MARKETING


R&P Delivers powerful marketing strategies to grow your brand and market share. Our data-driven approach provides strategies that build awareness, and fuel growth for our clients by using database capabilities and precision- targeted marketing techniques.

Data Services


  • Data Strategy
  • Segmentation Targeting
  • Modeling
  • Preformance Reports
  • Scorpio®
  • Scorpio® Health

Creative services


  • Branding
  • Direct Mail
  • Promotional Campaigns
  • Dimensional Mailers
  • Web Design
  • Broadcast Production
  • 3D Design & Modeling
  • Photography

Social Media& Content marketing


  • Dymanic Product Ads
  • Dynamic Retargeting
  • Blog Writing
  • Brand Generation
  • Content Marketing
  • SEO
  • Social Media Management
  • Reputation Management

Email Marketing


  • Database Modeling
  • Design Optimization
  • Email Deployment
  • Report Services
  • A/B Creative Testing
  • Inbox Management
  • Spam Filter Scoring
  • Retargeting
  • Variable offers

Digital strategy & placement


  • Strategic Planning
  • Campaign Testing
  • Agile Marketing Operations
  • Relevant Content
  • Analytics to Drive Action

Media planning & buying


  • 40 years of experience planning/buying local and national levels
  • Strategic Planning
  • Aggressive Negotiation
  • Integrated Media Mix
  • Platforms used: Claritas PRIZM® NE, MRI, Nielson® Audio, ComScore®, Strata, Rentrak® and Nielsen®

Public Relations


  • Community Engagement Strategies
  • News Conferences/Events
  • Crisis Communications
  • Reputation Management
Scorpio® Data Services

R&P’s marketing and creative strategy begins with data. In addition to third-party data sources, our data team utilizes R&P’s proprietary database-modeling software, SCORPIO®, to deliver targeted campaigns derived from individual customer data.

SCORPIO enables aggregation of individual customer data, social media and other key touchpoints into one system. The combined data is analyzed and passed through SCORPIO’s predictive and valuation models, which allows better alignment of reinvestment rates, media strategy, offers and performance expectations for greater value.

markets analyzed

Scorpio® Health

SCORPIO® Health is a proprietary database and analysis service developed by R&P that pinpoints highly-targeted audiences and reaches them with relevant messages via direct mail, digital advertising and email.

SCORPIO Health integrates HIPAA-protected patient data along with secondary data aggregators for even greater precision marketing, including:

  •  Health-related afflictions: diabetes, allergies, cholesterol, etc.
  • Demographics: race, age, children gender
  • Economic levers: income level, home value, net worth and occupation
  • Interest identifiers: sports interests, travel destinations, food preferences

SCORPIO Health allows healthcare providers to better communicate services, procedures, and announcements to highly targeted audiences.

Video Production

Romph & Pou Agency has the capability to provide a wide range of broadcast production. With our in-house production capabilities, we’ve produced 30-second spots with budgets over $100K, but our defining difference is our ability to produce low-budget spots that don’t compromise on quality. From small to big projects, we create compelling television and radio spots to fit your budget. Our ability to create low-cost commercials enables our clients to keep their message fresh and relevant.