Taking the viewer to the tomato field to witness local produce picked fresh from the vine.

Brookshire’s: Farm to Table

Project: Jacksonville Tomatoes TV Spot


Broadcast Production
Art Direction
Set Design
Filming & Production

While competing with large chain stores, one advantage that being a local-based grocer holds is being able to offer fresh local produce to the customers. What better way to communicate freshness than taking the viewer to the tomato grower to experience local produce being plucked fresh from the vine? This TV commercial takes the viewer from the sun-drenched field to the ripe tomatoes in-store ready to be enjoyed at home.