As the “farm to table” movement increasingly grows, grocery consumers are compelled to purchase products that are organic, healthy and provided by local vendors.

Brookshire Grocery Company

Fresh Products From Locals Campaign


Campaign Strategy

Unlike many competitors, Brookshire’s is already supporting local vendors, but they needed a strategy to communicate this point of difference.

The RP team developed a communication strategy, determining that the most authentic method to convey the “locals” message was a visual, storytelling campaign. It was not compelling enough to simply list BGC’s local partners, so we introduced the local vendors through portraits at their actual farms and plants.

Each photographic series was designed to spotlight the local business and tell its unique story. The resulting imagery is used in marketing campaigns and in-store signage.