Romph ▪ Pou Agency | CARDIOVASCULAR Case Study 1

Cardiovascular Specialist

Direct Marketing and Digital/Social Services

Challenge.

Market procedures and specialties to existing patients, lapsed
patients and acquisition patients, to increase appointments.

Strategy & Execution.

SCORPIO Health analyzes patient data to create predictive
modeling for specific procedures/specialties that includes
targeting criteria such as risk factors, age and other demographics.
Using this predictive model, R&P Agency is able to target specific
individuals who meet outlined criteria, rather than mass marketing
a specialty/procedure, to reduce overall cost.

Appointments Scheduled

Reactived Patients

%

Total Response

Measurable Results

5,254 total mailers sent
33.22% of current patients who received the direct mail piece made an appointment
0.26% of potential patients who received the direct mail piece made an appointment
1,351 appointments scheduled
1,345 current patients reactivated
6 new patients acquired