Casino del sol

Johnny Cash


Art Direction
Dimensional DM Design
Black Foil, Die-Cut Sleeve
Clear Foil Spot Sleeve
Soft Touch Process

Casino del Sol is a premier, luxury resort and casino property located in Tucson, Arizona. We had the pleasure of designing and creating several of their VIP invitations to special events and themed occasions. One of our most memorable was a tribute to the legendary Man in Black.

Our goal in design was to create a piece that captured the essence of Johnny Cash’s legacy. Our approach was simplicity and style, with a touch of grit. Rather than overdo the classic black with a solid outer sleeve, we chose a die-cut process of his last name, allowing us to use the insert to incorporate the property’s surrounding landscape. This not only created the dynamic first impression we intended, but it also served the functional purpose as the invitation with event details.