RP Agency partnered with City of San Antonio Animal Care Services in San Antonio to spotlight a critical issue impacting neighborhoods across the city: community safety and roaming dogs.
City of San Antonio’s Animal Care Services
Broadcast
Including:
Campaign strategy
Scriptwriting
Storyboarding
Creative direction
Video production
Post-production
The television spot was developed to raise awareness around responsible pet ownership and the life-saving importance of secure fencing. Through thoughtful storytelling and a grounded, emotional approach, the campaign illustrates how containment protects not only residents, but the well-being of the dogs themselves.
From scriptwriting and storyboards to creative direction, production planning, and on-site execution, our team worked alongside the City to bring a clear, impactful message to life.
The spot earned RP Agency a Bronze Statue at the National Telly Awards, recognizing the campaign’s national creative excellence in public service storytelling.