Romph ▪ Pou Agency | Icee Corporate

Client

ICEE Corporate

Services:

  • Branding
  • Point of Sale & Trade Show Creative
  • Custom Illustrations
  • Social Media Creative
  • Lifestyle Photography
  • Website Design & Consultation
  • Promotional Campaign Consultation
  • Email Campaign Strategy, Design & Implementation

Overview

  • The ICEE Company is a family-favorite, frozen-beverage company with distribution to convenience stores, fast casual-dining restaurants and entertainment venues throughout the country. Owned and operated by the international corporation, J&J Snack Foods, The ICEE Company is continuously innovating and growing, creating the need for a fast, full-service marketing firm like Romph & Pou Agency.

Highlights:

Twisted Chill

  • Developed by ICEE and branded by R&P Agency, Twisted Chill is a new frozen beverage product made with a state-of-the-art touchpad frozen-beverage machine. The machine is fitted with base flavors and additional flavor shots from which the customer can choose, allowing them to create a custom beverage with the click of a few buttons.
  • The Twisted Chill brand was developed from the ground up, starting with the brand name and logo. Branded collateral includes trade show signage, branded machine signage and the digital buttons seen on the touch screen. Creative development included custom illustration and lettering by the R&P design team.

 

Frozen Cocktails

  • The Frozen Cocktails brand was developed after the completion of Twisted Chill and uses the same touchpad machine.
  • The ICEE Company wanted a separate brand created for Frozen Cocktails, differentiating it from the standard Twisted Chill beverage line.
  • R&P created a branded look reminiscent of the menu board at your favorite local bar. The brand development process included custom beverage photography, illustration and lettering by the R&P design team.

 

#ICEELife Photoshoot

  • In December 2017, The ICEE Company tasked R&P Agency with planning and executing a photoshoot with the objective of creating multiple scenes of young adults and teenagers enjoying a warm summer with their favorite ICEE beverages.
  • R&P was faced with several challenges during the process, one of the biggest being December weather in Louisiana. However, thanks to a talented, hard-working and flexible team, R&P was able to successfully capture playful, atmospheric shots that appeared to be taken on a beautiful summer day. The images produced from the shoot are currently being used on various promotional pieces, marketing the #ICEELife to customers across the country.