Pawsitively Purrrfect for Your Coffee Table
Palm Beach Zoo in West Palm Beach, Florida
Big Cat Coffee table book
Including:
Copywriting
Art Direction
Design
Print Production
Photography Direction
Specialty Process
Data Analysis
Sometimes the most effective marketing piece is a photograph or, in this case, 12 vivid photographs bound together in a hardback book with soft touch and gold foil treatments on the cover. The Big Cat Book was the keepsake item in a larger package intended to encourage benefactors to support big cat conservation efforts. Donors were inclined to give after receiving this elegant piece, which captured the essence of the critically endangered Malayan tigers that call Palm Beach Zoo their home.
