Celebrating 50 Years
While Saving Wildlife and Wild Places
Palm Beach Zoo in West Palm Beach, Florida
Conservation dimensional direct Mail
This multipiece direct mailer was designed to spotlight the four pillars of the client’s mission: Saving Wildlife and Wild Places. Each page extension represents one of the four pillars incorporating original imagery, a balance of factual information about Zoo efforts and personal touchpoints like the name of the animals featured. These elements, along with a letter insert and response mailer, were effective in showing that action supports the mission and invited the audience to take part.