Client:
Riverwind Casino
Project Strategy:
- SCORPIO™ Database Modeling & Analysis
- Direct Marketing
- Strategic Marketing Planning and Development
- Creative Production
- Branding
STRATEGY:
- With an analytical and player data-backed strategy, Riverwind is able to connect with players through relevant offer packages, messaging and branding via direct marketing.
- Our proprietary database and analysis service, SCORPIO™, allows us to analyze and append predictive expectations based on the individual, which in turn helps us develop a more effective marketing strategy.
- By utilizing player data, SCORPIO can also identify additional services that may be relevant for Riverwind players. This relevancy increases message value and likeliness that the players will return in the future.