- Marketing Strategy
- Media Planning & Placement
- Branding & Creative
- Social Media Management
- TruFuel is the original premixed fuel engineered specifically for 2-cycle and 4-cycle outdoor power equipment. Being the first to market, the marketing challenge for this product was far greater than simply generating brand awareness. To properly build the TruFuel brand, it was also necessary to educate consumers on an entirely new product category.
- After more than 10 years on the market, the category-building continues alongside brand awareness and positioning. Through highly targeted marketing, TruFuel is educating DIYers and professionals on the benefits of premixed fuel, and how this more expensive alternative to traditional self-mixed fuel actually saves money in the long run with greatly reduced costs of equipment maintenance, repair and replacement.
- R&P is the agency of record for TruFuel, providing full services from strategic planning to consumer campaign development, social media management and trade marketing, in order to meet the client’s national and regional marketing objectives.