Romph ▪ Pou Agency | Winstar

Client:

WinStar World Casino & Resort

Services:

  • SCORPIOTM Database Modeling & Analysis
  • Direct Marketing
  • Strategic Marketing Planning and Development
  • Creative Production

STRATEGY:

  • R&P became the official Database and Direct Marketing partner of the Chickasaw Nation in 2018.
  • With database and analysis as the center of our philosophy, the Chickasaw Nation entrusts us with their database management via SCORPIO™, our proprietary integrated database service.
  • SCORPIO aggregates multiple databases and appends predictive expectations based on the individual to create predictive and valuation models that empower WinStar to better align reinvestment rates, offer packages and performance expectations for greater value.